In Strength and Health and other physique magazines in the 1940's, ads routinely featured photographs like these of Jerry Rocco taken by Lon, a posing pouch inked onto the model's body.
In the latter part of that decade, the United States Postal Inspection Service ordered the owners of Strength and Health and other physique magazines to stop carrying these sort of ads if they wished to continue to send their magazines through the United States Postal Service.
When Bob Mizer found he could no longer advertise to painters, sculptures and other photographers his images of male nudes as male figure studies, he created Physique Pictorial magazine to do the advertising.
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